Author Dr. Tony Alessandra


Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is CEO of Assessments 24×7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.

He is also a prolific author with 31 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.

He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool – The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985.  In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Top 5 Sales/ Marketing/ Customer Service Speakers by; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012,  he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.


  • $uccessful Hotel $ales in 5 Easy $teps by Alessandra and Dr. Joseph “Mick” La Lopa 2017
  • Dr. Tony’s Timely Tips by Alessandra 2014
  • How to Read a Person Like a Book by Lee Hetherington and Alessandra 2014
  • The Definitive Sales Handbook by Alessandra and Ron Finkelstein 2013
  • Room Full of Referrals by Alessandra, Dr. Ivan Misner and Dawn Lyons 2012
  • Game Changing Life Strategies by Sam Johnson, Dan Moody and Alessandra 2011
  • The Platinum Rule for DISC Sales Mastery by Alessandra and Scott Zimmerman 2011
  • Switched-On Selling by Jerry Teplitz and Alessandra 2010
  • Selling with Style by Don Hutson, Alessandra and Scott Zimmerman 2009
  • The NEW Art of Managing People by Phil Hunsaker and Alessandra 2008
  • The Platinum Rule for Trade Show Mastery by Alessandra, Steve Underation and Scott Zimmerman 2007
  • The Platinum Rule for Small Business Mastery by Alessandra, Ron Finkelstein and Scott Zimmerman 2007 
  • People Smart in Business by Alessandra and Michael O’Connor 2006
  • People Smart with Family, Friends and Significant Others by Alessandra and Michael O’Connor 2006
  • The Platinum Rule for Sales Mastery by Alessandra and Scott Zimmerman 2006
  • Performance Counts and Accountability Pays!  by Alessandra, Frank Sarr and Pam Truax 2001        
  • Charisma by Alessandra 1998          
  • The Platinum Rule by Alessandra and Michael O’Connor 1996 
  • The Sales Professional’s Idea-A-Day Guide by Alessandra, Gregg Baron and Jim Cathcart 1996     
  • The Sales Manager’s Idea-A-Day Guide by Alessandra and John Monoky 1996   
  • People Smarts by Alessandra and Michael O’Connor 1994      
  • Communicating at Work by Alessandra and Phil Hunsaker 1993 
  • Collaborative Selling by Alessandra and Rick Barrera 1993          
  • Publish and Flourish by Garry Schaeffer and Alessandra 1992     
  • People Smart by Alessandra and Michael O’Connor 1990
  • Be Your Own Sales Manager by Alessandra, Jim Cathcart and John Monoky 1990   
  • Selling by Objectives by Alessandra, Jim Cathcart and Phil Wexler 1988 
  • Non-Manipulative Selling, 2nd Ed. by Alessandra, Rick Barrera and Phil Wexler 1987  
  • The Business of Selling by Alessandra and Jim Cathcart 1984      
  • The Art of Managing People by Phil Hunsaker and Alessandra 1980
  • Non-Manipulative Selling by Alessandra and Phil Wexler 1979   


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