Book Descriptions that look like descriptions are hardly any good. They just might be the reason you don’t sell many books. Turn it into an Ad. Hire a copywriter if you have to. But, the best descriptions compel a reader to buy the book, not just tell them what the…
No author starts with fantastic marketing approaches and finds excellent results. That’s not how it works. Marketing is all about trial and error. You can learn from your fellow authors’ experiences but in order to sell your books, you have to do marketing yourself. Also, not everything that worked for…
In my business, I rarely do anything for free. But that does not mean I will always charge money. Sometimes I ask for things much more valuable than the dollar bill. How about you? Do you do things for free? Or, give away your sample book chapters for free? If…
Summary: The Cover The Description The Reviews The Sample The Cover If the cover looks ugly, I’m not touching the book. Not even with a 10-foot pole. Dear Authors … Invest in Great Book Covers. Regardless of what we are taught, we all judge a book by its cover. #MarketingTip…
The 4 Top Social Media Mistakes Authors make are: They don’t post anything. They post irrelevant things. They don’t engage in conversations. They have unrealistic growth expectations. They don’t post anything One of the top social media mistakes an author can make is to create a account and then abandon…
Some authors give away a free chapter of their book. It’s a great strategy to get the reader to buy the book if they like it. Here’s why it does not work. I as a reader find you through a social media channel or as a recommendation from a friend.…
Authors! How are you using social media? Did you know there are three ways to use social media on a website. Link social media icons to your social media pages. Display your social media timeline on your website. Get your fans sharing and engaging with your content. The first way…
There are two ways authors can use social media … the right way … and the wrong way. The wrong way is to spam your fans or followers with some version of “Buy my Book NOW!”. If 50% or more of your posts are some version of “Order my book…
The answer is No. Facebook rarely grows your audience. It helps you maintain your existing audience. It helps you build and strengthen relationships with your existing audience. But, if you are looking to grow your audience, there are better options. WHAT? Are you an idiot? (if that’s what you are …
When should book promotions start? It’s a great question. Let’s find out. Most authors ask the wrong question. They ask, “how do I promote my book?” That’s the reason most authors are not bestsellers. Bestsellers ask, when should book promotions start? When bestselling author Jay Baer’s new book Youtility came…
